Reach Newcastle's Most Engaged Local Audience
Newcastle Daily connects your business with thousands of highly engaged readers across Newcastle upon Tyne and the wider North East every month. Whether you are a local independent or a national brand with a regional focus, we have the right advertising solution for you.
On This Page
Why Advertise on Newcastle Daily?
Local advertising in Newcastle has changed. Print circulations have fallen, free newspapers have disappeared, and national platforms increasingly charge premium rates for local reach they cannot genuinely deliver. Newcastle Daily was built to fill that gap - a dedicated digital news platform serving the city and region, read by the people who actually live, work, and spend money here.
In the last 30 days alone, Newcastle Daily recorded 381.3K page views from readers across Newcastle and the wider North East. That is real, measurable traffic from a genuinely local audience - not inflated network figures or out-of-region clicks. When your business appears on Newcastle Daily it sits alongside trusted, editorially independent local journalism that readers return to day after day.
Genuinely Local
Our readership is overwhelmingly based in Newcastle and the wider North East. Your budget reaches people who can actually visit your business, use your service, or engage with your brand locally.
Measurable Results
Every campaign comes with clear reporting on impressions, click-through rates, and engagement. You will always know exactly what your advertising spend is achieving.
Engaged Readers
Our readers spend an average of over four minutes on the site per visit. They are actively reading local news, making them far more receptive to relevant, well-placed advertising.
Editorial Trust
Appearing alongside credible local journalism lends authority to your brand. Readers who trust their news source extend a degree of that trust to the businesses that support it.
Flexible Formats
From a modest sidebar placement to a full page skin or newsletter sponsorship, we offer advertising solutions that suit every budget and objective.
Dedicated Support
You deal directly with our team - no account managers, no call centres. We will help you design, plan, and optimise your campaign from day one.
Our Audience
Newcastle Daily readers are active, locally-rooted adults making regular purchasing decisions across the city and region. The table below shows real readership figures from the past month, broken down by the news categories our audience engages with most. This tells you exactly where your advertising can reach the most relevant readers for your business.
| Category | 30 Day Audience | Average Read Time | Readership Share | Articles |
|---|---|---|---|---|
| Politics | 76,086 | 3.3 min | 21% | 27 |
| Health | 62,478 | 3.5 min | 17% | 45 |
| Food & Drink | 56,657 | 3.2 min | 16% | 24 |
| Lifestyle | 55,880 | 3.4 min | 15% | 32 |
| Entertainment | 44,119 | 3.0 min | 12% | 19 |
| Business | 26,335 | 4.4 min | 7% | 20 |
| Sports | 22,716 | 3.5 min | 6% | 20 |
| Travel | 18,933 | 3.8 min | 5% | 23 |
Audience figures are pulled live from the Newcastle Daily database and reflect the past 30 days of reader activity.
Advertising Options
We offer a range of advertising formats designed to match different campaign objectives, budgets, and audiences. Whether you want sustained brand visibility, a high-impact one-off promotion, or cost-controlled performance advertising, there is an option here that will work for your business.
Display banner advertising places your brand in front of every reader who visits Newcastle Daily. We offer placements across the leaderboard, sidebar, and in-article positions, ensuring consistent visibility throughout the browsing session. Banners can run site-wide or be targeted to specific news categories relevant to your industry.
- Leaderboard (970x90), sidebar (300x250), in-article (728x90)
- Static, animated GIF, or HTML5 creative accepted
- Category targeting available
- Real-time impression and click reporting
- Minimum booking: 7 days
An advertorial - also known as sponsored content or native advertising - is one of the most effective formats available to local businesses. Written and published in the same editorial style as our news articles, advertorials are read thoroughly rather than scrolled past. They build genuine understanding of your brand among an audience that is already engaged with local content.
- Written by our editorial team or supplied and approved by us
- Published under a clear Sponsored Content label
- Indexed by search engines for ongoing SEO benefit
- Promoted via our homepage and social channels
Contextual text link placements embed a natural, editorially relevant link to your website within existing or new Newcastle Daily articles. Because these links appear within genuinely useful editorial content read by real local people, they carry significant SEO value alongside the direct referral traffic they generate.
- Placed within relevant, high-traffic existing articles
- Or within a newly commissioned contextual article
- Followed links for full SEO benefit
- Permanent placement with no expiry
Our weekly newsletter is delivered every Friday to confirmed subscribers who have actively chosen to receive it. Open rates significantly exceed the industry average for news email, and the audience is highly receptive. Sponsoring our newsletter places your brand at the top of an inbox, not the bottom of a webpage.
- Exclusive header sponsor position per issue
- Logo, headline, copy, and link to your destination
- Breaking news alert sponsorship also available
- Full send stats provided within 48 hours
Page skinning wraps your brand around the entire Newcastle Daily website, creating an unmissable, immersive brand presence. This is the highest-impact format we offer and is particularly effective for product launches, major events, or awareness campaigns with a North East focus.
- Full site or section-specific skinning available
- Custom creative brief and production support available
- Typical campaigns run 24-72 hours for maximum impact
- Exclusivity guaranteed during campaign period
Our pay-per-click option lets budget-conscious advertisers run display campaigns without committing to a fixed CPM. You set a maximum spend, we run your creative, and you are only charged when a reader clicks through to your website. Ideal for businesses with clearly defined conversion goals such as event ticket sales, product purchases, or appointment bookings.
- Sidebar and in-article placements on PPC basis
- Click fraud protection included as standard
- Weekly performance reports with click-through rate data
- Pause, adjust, or cancel at any time
Not sure which format is right for you? Get in touch and we will recommend the combination of options most likely to achieve your specific goals and budget. There is no obligation and no hard sell - just straightforward advice from people who know the local market.
What Our Advertisers Say
We work with a range of businesses across Newcastle and the North East, from independent restaurants and retailers to legal firms, healthcare providers, and event promoters.
We ran a sponsored article ahead of our restaurant launch and the response was genuinely incredible. Bookings filled within 48 hours and we had people mentioning they had read about us on Newcastle Daily for weeks afterwards.
The newsletter sponsorship gave us reach we simply could not achieve through social media alone. The open rates are exceptional and the audience is exactly who we need - local, engaged, and actually reading rather than scrolling past.
As an independent candidate in the Newcastle local elections, the banner campaign on Newcastle Daily delivered fantastic engagement. Website visits increased quickly and local voters kept mentioning they'd seen my campaign online for weeks afterwards.
The contextual text link in an existing article has driven a steady stream of relevant traffic to our site for months. The SEO benefit alone has been worth the investment several times over.
Advertising Standards
All advertising on Newcastle Daily complies with the UK Code of Non-broadcast Advertising (CAP Code) and the guidelines set by the Advertising Standards Authority (ASA). Sponsored content is clearly labelled so readers are never misled about its commercial nature. We reserve the right to decline advertising that conflicts with our editorial values, promotes misleading claims, or that we believe would damage our readers' trust.
We do not accept advertising for gambling targeted at under-18s, products making unsubstantiated health claims, or content that discriminates on the basis of protected characteristics. If you are unsure whether your campaign meets our standards, contact us before booking and we will advise you.
Ready to Reach Newcastle?
Get in touch with our advertising team today. We will put together a proposal tailored to your goals, your audience, and your budget - with no obligation and no pressure.
Send an Enquiry